WTR Industry Awards: 15 years of winners and nominees in numbers

WTR Industry Awards: 15 years of winners and nominees in numbers

August 18, 2021 Off

Looking back at 15 years of the WTR Industry Awards, today we scrutinise every nominee and winner to reveal the brands that have been most lauded since the annual event began.

Since 2007, the WTR Industry Awards has recognised trademark departments and individuals across every spectrum of the industry. In all, the WTR Industry Awards has featured 355 individual brands as nominees (across more than 18 categories), with 62 individual brands taking home honours. This breadth of organisations reflects a nomination process that is truly global, and the sheer number of top tier brand protection teams working today.

Diving into the most nominated, the top three is tech-heavy – spurred, perhaps, by there being multiple categories that can be entered for some of the largest technology companies (eg, consumer electronics; software; internet and telecommunications). Top of the nominations ranking is Google with 24 nominations since 2007, followed by Apple and Microsoft with 17 apiece.

Next up is British pharmaceutical giant GlaxoSmithKline with 16 nominations, followed by LVMH Group (15), PepsiCo (15), BMW (14), Amazon (13), Coca-Cola (13), adidas (12), Red Bull (12), Johnson & Johnson (11), Mars (11), Pfizer (11), Sky (10), Intel (10), and Procter & Gamble (10).

WTR Industry Awards 2007-2020: word cloud of most nominated brands

In terms of winners, four major brands share the most awarded organisation accolade with five wins each: GlaxoSmithKline, Google, MasterCard, and PepsiCo. Another four brands have won a WTR Industry Award four times each, namely adidas, Apple, BMW, and Intel. Finally, numerous brands have prevailed on three occasions, including Alibaba, Amazon, Coca-Cola, Grupo Televisa, Harley-Davidson, Microsoft, Twitter, and Western Digital.

Drilling down into trends in the individual awards, the most nominated brands for the North America Team of the Year are:

Brand

Nominations

Google

7

Microsoft

5

Apple

5

World Wrestling Federation

3

DuPont

3

Intel

3

Netflix

2

Verizon

2

SanDisk

2

eBay

2

Warner Bros Entertainment

2

In terms of the competitive Healthcare & Life Sciences Team of the Year, it is a closely thought contest most years – with GlaxoSmithKline slightly out ahead in terms of total nominations.

Brand

Nominations

GlaxoSmithKline

11

Pfizer

8

Johnson & Johnson

6

Gilead Sciences

5

Novartis

5

Sanofi-Aventis

5

Eli Lilly

3

Allergan

3

Bayer

3

Sandoz International

2

Specsavers

2

Turning to Fashion, Cosmetics and Luxury Team of the Year, the multinational LVMH Group leads the way, with eight nominations since the inception of the award.

Brand

Nominations

LVMH Group

8

Gucci

5

Adidas

3

Chanel

4

L’Oreal

4

Faberge

3

Richemont

3

Finally, the Software and Online Services Team of the Year has been dominated by Amazon across the years – with 12 nominations to date.

Brand

Nominations

Amazon

12

Google

8

Facebook

7

eBay

7

Microsoft

5

Twitter

4

Yahoo!

4

Adobe System

2

Hewlett Packard Enterprise

2

The striking range of brands that have been recognised during the WTR Industry Awards is a reflection on the fine brand protection work being conducted in all four corners of the world. As we look to the future, new and heritage trademark teams will dominate and – if the past few years are anything to go by – competition for the top prizes will become even more intense.

Original article can be found here.