Rolls-Royce Unveils Unique Dawn Mayfair Edition ModelMay 22, 2017
When Rolls-Royce unveiled its latest creation, the Dawn convertible, the British brand made sure to cause some serious waves. That’s understandable as the Goodwood-based company is now known for its modest and simple cars, but rather for its extravagance and bespoke creations. You could say that every single car they make is unique and the recently unveiled Dawn Mayfair Edition certainly follows the same trend.
Commissioned by H.R. Owen, probably the best-known Rolls-Royce dealership in the world, the unique car was put together to celebrate the dealer’s 85 years of expertise in the area. Among the bespoke features is the world’s first copper dashboard on a Dawn, as well as embroidered tread plates that read: “Special Commission – Mayfair Edition One of One”.
The car was painted Berwick Bronze that goes perfectly with the dash and unique copper on the audio speakers as well as the Arctic White seat bullets. Rolls-Royce’s London dealership designed the car drawing inspiration from the world of high-end horology and the end result sure shows it. Rolls-Royce Motor Cars London is the brand’s flagship dealership and a mainstay of the Mayfair area in the heart of Berkeley Square; H.R. Owen’s association with Rolls-Royce dates back to 1932, yet it enjoyed its most successful ever year in 2016.
“We are delighted to welcome this ultra-rare car to Rolls-Royce Motor Cars London, appropriately on an anniversary year for the dealership. Our clients value exclusivity very highly indeed, and this 1 of 1 Dawn Mayfair Edition has that overwhelming exclusive appeal. The success of the Berkeley Square showroom has put us in a position to be able to offer such a stunning car, and we’re excited to find its very lucky owner,” said Claus Andersen, Brand Director of Rolls-Royce.