BMW brand boss Hildegard Wortmann will speak at Europe congressMay 26, 2017
Hildegard Wortmann, Senior Vice President Brand BMW, will be among the speakers at the Automotive News Europe Congress in Barcelona on June 21. Ms. Wortmann joined BMW in 1998 and has played a crucial role in the successful re-launch of the MINI brand and was in charge of product management for the automaker’s X and Z models. She is now a Senior Vice President Brand BMW, responsible for all activities related to the BMW brand and the driving force behind some of BMW’s latest projects, like the BMW Film, “The Escape.”
Wortmann was named one of Automotive News Europe’s Leading Women in 2016. She has a strong international background in global marketing, branding, communication and product strategy.
Wortmann started her career with Unilever where she held various positions in product and international brand management in several countries and before moving to the luxury goods business of Calvin Klein at Unilever.
From 2010 until May 2016 she was responsible for the worldwide product management for BMW. In her current position, she is driving BMW’s push into premium mobility services.
The 2017 Automotive News Europe Congress takes place June 21 at the Hotel Fairmont King Juan Carlos I, followed by a gala dinner at the Camp Nou stadium of Barcelona.
[Source: Automotive News]